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So that became the fake persona behind the service. It's easier to convince men that extramarital affairs are OK than it is to convince women.
The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.
Noel: Everything we did from inception was to make women feel comfortable; the two most popular names that were out in 2001, when we developed the concept, were Ashley and Madison.
The women named their children that, so they must have some kind of affinity for those names.
We want to make sure that your secrets stay within our married dating site.
What is more, there is a great number of profiles that are available for viewing, chatting and messages, and who knows maybe even real-life dates.